"...Best decision we made...Huddle Up Group is thorough, professional, and do exactly as they promise...Still just a phone call away and more than willing to help when needed."

-Kindra R. Fry, CSEE, SMP, Executive Director, Bryan College Station Sports + Events


Jon Schmieder, Founder + CEO of Huddle Up Group, LLC                                           Jon@HuddleUpGroup.com

Jon has over 20 years of direct experience in the sports tourism industry having held senior leadership roles with three different sports commissions; Phoenix, Tulsa, and Denver.  Schmieder brings a wealth of experience in sports tourism and economic development having also served in lead staff positions for the Senior Olympic Games and Pop Warner Football and Cheerleading.  Schmieder served as Chairman of the National Association of Sports Commissions (NASC) and was on the organization’s Executive Committee for six years. 

While Schmieder served as the President of the Phoenix Regional Sports Commission, the NASC chose the organization as the 2012 Large Market Sports Commission of the Year.  Schmieder was also named 2012 CEO of the Year by the Phoenix Chapter of the Organization of Non-Profit Executives.  Connect Sports recognized Schmieder with a 2016 Game Changer award, given to influencers deemed to be making a difference in sports tourism industry.

During his sports industry career, Schmieder and his work teams hosted events that generated over $1.3 billion in direct visitor spending.

Schmieder holds a bachelor’s degree in marketing from the University of Arizona.  He also holds a master’s degree in higher education leadership from Northern Arizona University.

Unique Fact: Schmieder is one of only three, 2-time Chairmen of the NASC.


  Gary Karl Alexander, Principal, Huddle Up Group, LLC             Gary@HuddleUpGroup.com

Gary Karl Alexander, Principal, Huddle Up Group, LLC         Gary@HuddleUpGroup.com

Gary is a longtime sports administrator whose career has taken him to positions with the United States Olympic Committee, USA Gymnastics, the Nashville Sports Council (NSC) and the Music City Bowl.  He served as the Executive Director of the Local Organizing Committee for the 2014 NCAA Women's Final Four, where he led the community in its role as host.  This work earned him the honor of being named the NSC Community Spirit Award recipient for 2014, an award voted on by the Nashville media.

Alexander is a former Chairman of the National Association of Sports Commissions (NASC), having served on the Board for eight years.  In 2018, he was inducted into the NASC Hall of Fame in only the second-ever class. 

Alexander holds a Bachelor of Arts degree from Arizona State University, where he was inducted into the ASU Sports Hall of Fame.  Gary also holds a Masters of Arts degree from the University of Colorado.  An energetic presenter, Gary excels in leading collaborative efforts towards a singular goal.

Unique Fact: Alexander is a member of the National Gymnastics Judges Hall of Fame, having officiated the 1992 Summer Olympic Games in Barcelona.


  Caroline Brown, Director - West Region, Research Projects, Huddle Up Group, LLC            Caroline@HuddleUpGroup.com

Caroline Brown, Director - West Region, Research Projects,
Huddle Up Group, LLC     
   
Caroline@HuddleUpGroup.com

Caroline's career experience spans through sports management roles across collegiate, professional, and the sports tourism industry.  She started her career working for the University of Tennessee in event management and athletic administration enabling events across 14 sports and exploring strategic initiatives.  While at Tennessee, Caroline assisted in the development and execution of the Pilot Flying J Battle at Bristol, the world’s largest football game in history.  She also served as Pat Summit Celebration of Life Event Coordinator.

Caroline worked for the Seattle Sports Commission as a Project Coordinator in 2017 where she focused on acquiring and hosting major events.  She most recently worked in marketing for the Seattle Seahawks focused on market research, data analytics, and was a NFL Voice of the Fan Research Coordinator.

Caroline holds a Bachelor's of Education degree from the University of Tennessee and a Masters of Business Administration from Seattle University.  Brown earned two-time Academic All-American honors as a Lady Volunteer soccer player at Tennessee prior to playing professionally in the French Division 1 Feminine.


  Jordan Parry, Director of Special Projects, Huddle Up Group, LLC  Jordan@HuddleUpGroup.com

Jordan Parry, Director of Special Projects, Huddle Up Group, LLC
Jordan@HuddleUpGroup.com

Jordan joined the Huddle Up Group in June 2016 with an enthusiasm for the sports industry thanks to the experience he gained working with the NFL, NCAA, Arizona Cardinals, and Sun Devil Athletics.

Born and raised in Central Vermont, Jordan traveled across the country to Phoenix to attend Arizona State University.  While at ASU, he quickly found his niche inside the Sports Information Department, where he interned all four years of school.  This included stints as Sports Information Director for Swimming & Diving, as well as Assistant Host Media Coordinator for the first two rounds of the 2015 NCAA Women’s Basketball Tournament. 

Seizing an opportunity in professional sports, Jordan worked media relations for the Arizona Cardinals for three years, a position that led to becoming one of the youngest staffers to work for NFL PR leading up to and during Super Bowl XLIX, where he was chosen as a liaison to the game’s Most Valuable Player, Tom Brady. 

Jordan also served as Account Coordinator for The Artigue Agency, an integrated marketing and communications agency, where he spearheaded media relations for the inaugural Arizona Bowl and played a key role for the Waste Management Phoenix Open. 

Jordan graduated from ASU in May 2015 with a Bachelor's degree in Communications.  He currently resides in Charlotte, North Carolina.


  HUG E. Bear, Mascot, Huddle Up Group, LLC

HUG E. Bear, Mascot, Huddle Up Group, LLC

HUG E. Bear has been a staple of the Huddle Up Group since he came on board in 2012 to help embody what the Huddle Up Group is all about.  While supporting the efforts of the award winning team, HUG E. Bear serves on the front lines as a popular face and reoccurring guest at events all across the country. 

As a longtime mascot in the world of sports tourism, HUG E. Bear made his first public appearance in 2016 at Connect Sports Marketplace in Grapevine, Texas.  Since then, he has appeared at the NASC Sports Event Symposium in back-to-back years, as well as at events hosted by the Huddle Up Group where he's able to greet guests, mingle, and have his picture taken with celebrities of the industry.

A Cal Berkeley graduate and named after longtime actor Antonio Fargas, HUG E. Bear boasts a well-rounded background in operations, marketing, and public relations, all of which aid in his increasingly valuable role that grows with notoriety. 

While he enjoys long stretches of relaxation between conferences and events, the highlights of his life include surprising one of his leaders with an unexpected introduction, as well as watching his good friend and co-worker, Gary, accept his induction into the NASC Hall of Fame.