"...Best decision we made...Huddle Up Group is thorough, professional, and do exactly as they promise...Still just a phone call away and more than willing to help when needed."

-Kindra R. Fry, CSEE, SMP, Executive Director, Bryan College Station Sports + Events


Jon Schmieder, Founder + CEO of Huddle Up Group, LLC                                           Jon@HuddleUpGroup.com

Jon has over 20 years of direct experience in the sports tourism industry having held senior leadership roles with three different sports commissions; Phoenix, Tulsa, and Denver.  Schmieder brings a wealth of experience in sports tourism and economic development having also served in lead staff positions for the Senior Olympic Games and Pop Warner Football and Cheerleading.  Schmieder served as Chairman of the National Association of Sports Commissions (NASC) and was on the organization’s Executive Committee for six years. 

While Schmieder served as the President of the Phoenix Regional Sports Commission, the NASC chose the organization as the 2012 Large Market Sports Commission of the Year.  Schmieder was also named 2012 CEO of the Year by the Phoenix Chapter of the Organization of Non-Profit Executives.  Connect Sports recognized Schmieder with a 2016 Game Changer award, given to influencers deemed to be making a difference in sports tourism industry.

During his sports industry career, Schmieder and his work teams hosted events that generated over $1.3 billion in direct visitor spending.

Schmieder holds a bachelor’s degree in marketing from the University of Arizona.  He also holds a master’s degree in higher education leadership from Northern Arizona University.

Unique Fact: Schmieder is one of only three, 2-time Chairmen of the NASC.


Gary Karl Alexander, Principal, Huddle Up Group, LLC         Gary@HuddleUpGroup.com

Gary Karl Alexander, Principal, Huddle Up Group, LLC         Gary@HuddleUpGroup.com

Gary is a longtime sports administrator whose career has taken him to positions with the United States Olympic Committee, USA Gymnastics, the Nashville Sports Council (NSC) and the Music City Bowl.  He served as the Executive Director of the Local Organizing Committee for the 2014 NCAA Women's Final Four, where he led the community in its role as host.  This work earned him the honor of being named the NSC Community Spirit Award recipient for 2014, an award voted on by the Nashville media.

Alexander is a former Chairman of the National Association of Sports Commissions, having served on the Board for eight years.  He holds a Bachelor of Arts degree from Arizona State University, where he was inducted into the ASU Sports Hall of Fame.  Gary also holds a Masters of Arts degree from the University of Colorado. 

An energetic presenter, Gary excels in leading collaborative efforts towards a singular goal.

Unique Fact: Alexander is a member of the National Gymnastics Judges Hall of Fame, having officiated the 1992 Summer Olympic Games in Barcelona, Spain.