"...Best decision we made...Huddle Up Group is thorough, professional, and do exactly as they promise...Still just a phone call away and more than willing to help when needed."

-Kindra R. Fry, CSEE, SMP, Executive Director, Bryan College Station Sports + Events


Jon Schmieder, Founder + CEO of Huddle Up Group, LLC                                            Jon@HuddleUpGroup.com

Jon Schmieder is the Founder of the Huddle Up Group LLC.  He has over 20 years of experience leading sports tourism and events organizations through strategic growth and increased community collaboration.  His direct experience in the sports tourism industry includes having held senior leadership roles with three different sports commissions: Phoenix, Tulsa, and Denver.  Schmieder brings a wealth of experience in sports tourism and economic development having also served as senior-level staff for the Senior Olympic Games and Pop Warner Football and Cheerleading. 

Schmieder served as Chairman of the National Association of Sports Commissions (NASC) and was on the organization’s Executive Committee for six years.  While he served as the President of the Phoenix Regional Sports Commission, the NASC chose the organization as the 2012 Large Market Sports Commission of the Year. Schmieder was also named 2012 CEO of the Year by the Phoenix Chapter of the Organization of Non-Profit Executives, and in 2016 was named a Game Changer Award Winner by Connect Sports. 

During his sports industry career, Schmieder and his work teams hosted events that generated over $1.3 billion in direct visitor spending.  Jon currently serves on the Board of Directors for USA Badminton.

Schmieder holds a bachelor's degree in marketing from the University of Arizona.  He also holds a master's degree in higher education leadership from Northern Arizona University, and is a part-time doctoral candidate at the University of Phoenix.


Gary Karl Alexander, Principal, Huddle Up Group, LLC          Gary@HuddleUpGroup.com

Gary Karl Alexander, Principal, Huddle Up Group, LLC          Gary@HuddleUpGroup.com

Gary is a longtime sports administrator whose career has included positions with the United States Olympic Committee, USA Gymnastics, the Nashville Sports Council and the Music City Bowl.  He served as the Executive Director of the Local Organizing Committee for the 2014 NCAA Women's Final Four, where he led the community in its role as host.  This work earned him the honor of being named the NSC Community Spirit Award recipient, an award voted on by the local media.

Gary is a former Chairman of the Board of Trustees for the National Association of Sports Commissions.

He holds a Bachelor of Arts degree from Arizona State University, where he was named a four-time All-American in Men's Gymnastics and later inducted into the ASU Sports Hall of Fame.  He officiated the 1992 Olympic Games in Barcelona and is a member of the National Gymnastics Judges Association Hall of Fame.  Gary also holds a M.A. degree from the University of Colorado.

A teacher and coach at heart, his passion is helping others obtain their goals through collaboration and education.