"...Best decision we made...Huddle Up Group is thorough, professional, and do exactly as they promise...Still just a phone call away and more than willing to help when needed."

-Kindra R. Fry, CSEE, SMP, Executive Director, Bryan College Station Sports + Events


Jon Schmieder, Founder + CEO of Huddle Up Group, LLC                                           Jon@HuddleUpGroup.com

Jon has over 20 years of direct experience in the sports tourism industry having held senior leadership roles with three different sports commissions; Phoenix, Tulsa, and Denver.  Schmieder brings a wealth of experience in sports tourism and economic development having also served in lead staff positions for the Senior Olympic Games and Pop Warner Football and Cheerleading.  Schmieder served as Chairman of the National Association of Sports Commissions (NASC) and was on the organization’s Executive Committee for six years. 

While Schmieder served as the President of the Phoenix Regional Sports Commission, the NASC chose the organization as the 2012 Large Market Sports Commission of the Year.  Schmieder was also named 2012 CEO of the Year by the Phoenix Chapter of the Organization of Non-Profit Executives.  Connect Sports recognized Schmieder with a 2016 Game Changer award, given to influencers deemed to be making a difference in sports tourism industry.

During his sports industry career, Schmieder and his work teams hosted events that generated over $1.3 billion in direct visitor spending.

Schmieder holds a bachelor’s degree in marketing from the University of Arizona.  He also holds a master’s degree in higher education leadership from Northern Arizona University.

Unique Fact: Schmieder is one of only three, 2-time Chairmen of the NASC.


  Gary Karl Alexander, Principal, Huddle Up Group, LLC             Gary@HuddleUpGroup.com

Gary Karl Alexander, Principal, Huddle Up Group, LLC         Gary@HuddleUpGroup.com

Gary is a longtime sports administrator whose career has taken him to positions with the United States Olympic Committee, USA Gymnastics, the Nashville Sports Council (NSC) and the Music City Bowl.  He served as the Executive Director of the Local Organizing Committee for the 2014 NCAA Women's Final Four, where he led the community in its role as host.  This work earned him the honor of being named the NSC Community Spirit Award recipient for 2014, an award voted on by the Nashville media.

Alexander is a former Chairman of the National Association of Sports Commissions, having served on the Board for eight years.  He holds a Bachelor of Arts degree from Arizona State University, where he was inducted into the ASU Sports Hall of Fame.  Gary also holds a Masters of Arts degree from the University of Colorado.  An energetic presenter, Gary excels in leading collaborative efforts towards a singular goal.

Unique Fact: Alexander is a member of the National Gymnastics Judges Hall of Fame, having officiated the 1992 Summer Olympic Games in Barcelona.


  Amanda Schmidt, Director of Special Programs, Huddle Up Group, LLC           Amanda@HuddleUpGroup.com

Amanda Schmidt, Director of Special Programs, Huddle Up Group, LLC        Amanda@HuddleUpGroup.com

Amanda is an experienced Event Director with more than 10 years in the Sports, Tourism and Nonprofit industries.  Amanda has designed and executed events for the Phoenix Regional Sports Commission, the Phoenix Women’s Sports Association, YMCA and various community nonprofits.  She has great strength in strategic partnerships, fundraising and board development.

Currently, Amanda serves as the Board Chair of the Phoenix Women’s Sports Association.  For the past decade, she has worked diligently to bring more attention to women’s sports and youth programs in the Greater Phoenix area.  She has been responsible for fundraising more than $5 million for organizations in Phoenix, with a focus on sustainable long-term commitments and support.

Amanda’s first love is sports.  She loves the competition, the diversity, and most importantly the teamwork.  Her work history is vast, having executed premier high school tournaments, led the launch of the modern Arizona Sports Hall of Fame, and coordinated the successful execution of many youth sports camps and training seminars.  In addition, Amanda is currently directing the largest non-celebrity golf tournament in Phoenix.

She holds a Bachelor’s degree from Arizona State University (ASU) in Nonprofit Leadership and Management.  Amanda is a well-respected professional in the sports, tourism and nonprofit industry.  She regularly presents on behalf of ASU and is a top resource on the topic of women’s sports for the local news agencies.


  Jordan Parry, Director of Special Projects, Huddle Up Group, LLC  Jordan@HuddleUpGroup.com

Jordan Parry, Director of Special Projects, Huddle Up Group, LLC
Jordan@HuddleUpGroup.com

Jordan joined the Huddle Up Group in June 2016 with an enthusiasm for the sports industry thanks to the experience he gained working with the NFL, NCAA, Arizona Cardinals, and Sun Devil Athletics.

Born and raised in Central Vermont, Jordan traveled across the country to Phoenix to attend Arizona State University.  While at ASU, he quickly found his niche inside the Sports Information Department, where he interned all four years of school.  This included stints as Sports Information Director for Swimming & Diving, as well as Assistant Host Media Coordinator for the first two rounds of the 2015 NCAA Women’s Basketball Tournament. 

Seizing an opportunity in professional sports, Jordan worked media relations for the Arizona Cardinals for three years, a position that led to becoming one of the youngest staffers to work for NFL PR leading up to and during Super Bowl XLIX, where he was chosen as a liaison to the game’s Most Valuable Player, Tom Brady. 

Jordan also served as Account Coordinator for The Artigue Agency, an integrated marketing and communications agency, where he spearheaded media relations for the inaugural Arizona Bowl and played a key role for the Waste Management Phoenix Open. 

Jordan graduated from ASU in May 2015 with a Bachelor's degree in Communications.  He currently resides in Charlotte, North Carolina.


  HUG E. Bear, Mascot, Huddle Up Group, LLC

HUG E. Bear, Mascot, Huddle Up Group, LLC

HUG E. Bear has been a longtime mascot in the tourism world, supporting the efforts of the award winning Huddle Up Group team.  He has made several appearances across the U.S.A., often times having his picture taken with industry celebrities.  HUG E. Bear boasts a well-rounded background with experience in operations, marketing, public relations, and picnic baskets.  He enjoys being at conferences, but must admit my favorite time is is poolside with a cold "ice tea." 

Birthday: August 14
Alma Mater: Cal Berkeley
Team/Brand Most Affiliated With: da Bears
Fun Fact: Longtime actor, Antonio Fargas, is my close friend