Jon Schmieder

Founder + CEO

Jon has over 20 years of direct experience in the sports tourism industry having held senior leadership roles with three different sports commissions; Phoenix, Tulsa, and Denver.  Schmieder brings a wealth of experience in sports tourism and economic development having also served in lead staff positions for the Senior Olympic Games and Pop Warner Football and Cheerleading.  Schmieder twice served as Chairman of the National Association of Sports Commissions (NASC) and was on the organization’s Executive Committee for six years.  While Schmieder served as the President of the Phoenix Regional Sports Commission, the NASC chose the organization as the 2012 Large Market Sports Commission of the Year. 

Schmieder was named the 2012 CEO of the Year by the Phoenix Chapter of the Organization of Non-Profit Executives.  In 2016, Connect Sports honored Schmieder as an industry “Game Changer”.

He holds a bachelor’s degree in marketing from the University of Arizona.  He also holds a master’s degree in higher education leadership from Northern Arizona University.


Gary Alexander


Gary is a longtime sports administrator whose career has taken him to positions with the United States Olympic Committee, the Nashville Sports Council (NSC), and the Music City Bowl.  He served as the Executive Director of the Local Organizing Committee for the 2014 NCAA Women's Final Four, where he led the community in its role as host.  This work earned him the honor of being named the NSC Community Spirit Award recipient for 2014, an award voted on by the Nashville media.

Alexander is a former Chairman of the National Association of Sports Commissions, having served on the Board for eight years.  He holds a Bachelor of Arts degree from Arizona State University and a Master of Arts degree from the University of Colorado.  Gary excels in leading collaborative efforts towards a singular goal.



Caroline Brown


Caroline’s career experience includes sports management roles across collegiate, professional, and the sports tourism industry.  Caroline started her career working for the University of Tennessee in event management and athletic administration enabling events across 14 sports and exploring strategic initiatives.  While at Tennessee, Caroline assisted in the development and execution of the Pilot Flying J Battle at Bristol, the world’s largest football game in history. 

Caroline also worked for the Seattle Sports commission focused on acquiring and hosting major events.  She most recently worked in marketing for the Seattle Seahawks focused on market research, data analytics, and the NFL Voice of the Fan.

Caroline holds a Bachelor of Education from the University of Tennessee and a Master of Business Administration from Seattle University.



Jordan Parry

Director - Special Projects

Jordan joined the Huddle Up Group in June 2016 with an enthusiasm for the sports industry thanks to the experience he gained working with the NFL, NCAA, Arizona Cardinals, and Sun Devil Athletics.

Born and raised in Central Vermont, Jordan traveled across the country to Phoenix to attend Arizona State University.  While at ASU, he quickly found his niche inside the Sports Information Department, where he interned all four years of school.  This included stints as Sports Information Director for Swimming & Diving, as well as Assistant Host Media Coordinator for the first two rounds of the 2015 NCAA Women’s Basketball Tournament. 

Seizing an opportunity in professional sports, Jordan worked media relations for the Arizona Cardinals for three years, a position that led to becoming one of the youngest staffers to work for NFL PR leading up to and during Super Bowl XLIX, where he was chosen as a liaison to the game’s Most Valuable Player, Tom Brady. 

Jordan also served as Account Coordinator for The Artigue Agency, an integrated marketing and communications agency, where he spearheaded media relations for the inaugural Arizona Bowl and played a key role for the Waste Management Phoenix Open. 

Jordan graduated from ASU in May 2015 with a Bachelor's degree in Communications.  He currently resides in Charlotte, North Carolina.