"Whenever our consulting projects contain a Sports Travel Industry component, Jon and Huddle Up Group have been great partners. From up-to-the-minute industry intel, to a solid understanding of the underlying tenets of Sports Tourism, Jon is, quite simply, one of the top go-to guys out there."

Bill Geist, Owner/CEO, DMO Proz

The Huddle Up Group's sports tourism organizational empowerment is based on five important pillars:

  • Strategic Planning
  • Venue Feasibility Studies
  • Best Practices for Servicing Sports Groups 
  • Speaking Engagements
  • Industry Focused Staffing Searches

We recognize that empowering sports organizations and non-profits is key to strengthening communities.

Drawing on our collective leadership and experience, we give organizations and non-profits the ability to collaborate effectively, both internally and externally. We believe this creates a dynamic that results in a “win-win” for both organizations and communities.


We worked with Jon and the Huddle Up Group on a sports tourism inventory study for Eau Claire and were happy with the process from start to finish. Jon was very accommodating to our needs and responded quickly and efficiently to all of our requests. The project was completed on-time and we feel he has gone above and beyond to make sure we are happy with the final product.

We recently worked with Jon Schmieder and his team at the Huddle Up Group on a strategic project in our local market. The plan was very well developed. They demonstrated an unwavering level of professionalism, delivered the end product in a timely, organized, and well thought out fashion. They definitely hit the mark, and we look forward to working with HUG again when the opportunity presents itself.

Political and civic leaders of the Detroit region were looking to the DMCVB for answers on potential success of an expensive athletic bid. We brought the Huddle Up Group in to help us get those answers. Jon didn’t need any hand-holding. He developed a plan, made the contacts, talked to the stakeholders, and produced a timely report that gave us a definitive, final word answer. We wouldn’t hesitate to recommend the Huddle Up Group.

Jon led our relatively new sports commission through an efficient and innovative strategic planning session that helped us identify a path for success that fit for our community and one that the entire Board of Directors felt pride and ownership in. Jon left no stone unturned and his drive and commitment to making sure our organization was set up for success was evident every step of the way. The Evansville Sports Corporation is in a better place because of Jon’s assistance and we highly recommend Jon Schmieder and the Huddle Up Group for any and all of your sports tourism needs. Jon - Thank you!

Jon and the Huddle Up Group met and exceeded all our expectations for our recently completed facility assessment project. The professionalism, effort, and industry expertise that Jon and HUG brought to our project made it extremely successful. I am confident that we will work with HUG again on future projects.

It has been a privilege partnering with the Huddle Up Group through contributing writing to Sports Planning Guide. Their insight and analysis of the sports tourism industry is consistently first-rate. A recently published article, “10 Sports Industry Trends for 2016” written by Jon Schmieder and Gary Alexander, has welcomed thousands of readers online and continues to be one of the most visited articles on SportsPlanningGuide.com. Keep up the great work Huddle Up Group!

Creating a sports tourism strategic plan was one of the priorities for the Mississippi Gulf Coast, and the Huddle Up Group exceeded our expectations with the process and final report they provided. We look forward to implementing the plan to move the needle on sports tourism for the Mississippi Gulf Coast!

Being a start-up statewide effort to attract sporting events to Louisiana, we knew that we needed some guidance and direction. Jon led our meeting, gathering information, sharing best practices and setting us on the path to success. We left that session with a plan, a strategy, and structure. His knowledge and professionalism are second to none and we are fired up to get this endeavor underway! If you are a destination or organization that needs some new perspective on things or are a start-up organization, we highly recommend Jon and the Huddle Up Group to set you up on the path to success. You won’t be disappointed!

We hired Huddle Up to assist us with our search for an Executive Director of our start-up Sports Commission. Jon and Gary were extremely knowledgeable, organized and thoughtful in their approach. They were also extremely helpful in navigating political concerns while staying true to the process and very willing to incorporate some of our existing hiring practices and tools into the search. I would hire them again in a heartbeat.”