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Strategic Planning

At the Huddle Up Group, we offer comprehensive strategic planning services designed to help communities build successful and sustainable sports tourism programs. Our tailored approach focuses on identifying opportunities, addressing challenges, and providing clear, actionable steps to enhance your destination’s position in the competitive sports tourism landscape.


We partner with local stakeholders to develop custom "playbooks"—strategic plans that guide the growth and development of sports tourism in your community. Our process is thorough, data-driven, and backed by years of industry expertise, ensuring that your plan is not only practical but also aligned with your long-term goals. Our proven 6-step process ensures a thorough and strategic approach to sports tourism development:

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Our 6-step process is designed to ensure that every aspect of your community’s sports tourism potential is thoroughly evaluated and optimized. From identifying opportunities to enhancing existing assets, we provide the insights and tools needed to position your destination as a leader in the sports tourism industry.

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Don’t just take our word for it—see what our clients have to say about their experiences working with the Huddle Up Group:

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Heather Daniel, President & CEO of Explore Newnan Coweta, GA

"Working with Jon and his team was an absolute dream. I leaned heavily on their expertise (and they have a ton of it!) to help guide our organization as we navigated how to best set our community up for success as a sports destination. They were always honest and realistic, yet encouraging when it came to feedback and viewpoints. I'm so invigorated to begin implementing their strategic recommendations and look forward to a long-standing partnership with their team!"
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