Resource Center

A fan experience gone wrong shows why “fans first” isn’t just a slogan. Small moments are opportunities to build lifelong loyalty.

Using ESRI and the Sports Tourism Index™, we show how data drives smarter event strategy and facility decisions.

Great strategic plans stay simple, measurable, and owned. This week’s Huddle Up shares 4 essentials for plans that actually get used.

One of our most popular presentations is called “Best (and Worst) Practices in Sports Tourism.” The “worst” part of the program is the one that gets people to raise their antennas. You should see the looks on the audience’s faces when the worst practice slide goes up on the screen. One time an attendee shouted out, “My organization does ALL of those things!” Laughter quickly filled the room. Those that know us, know that we like lists. Heck, our latest book is made up entirel

Winners aren’t made in the final seconds. This week we explore how early preparation and structure shape late-game outcomes.

This week I’ve been asked to share some of my career history with the SportsETA Mentoring Community. While I’m humbled to be asked to participate in this program, it’s also a bit intimidating to prepare for a session like this. Trying to anticipate the questions that will be sent my way will be a challenge. Also making sure the discussion is lively and engaging will be critical as well. Luckily, the leaders of this effort have provided me with some preliminary questions to he

This past week, we were invited to speak at the Louisiana Office of Tourism’s annual sales and marketing seminar. William Bloom and his team put on a great event and the attendees were engaged throughout the sessions. (Thanks for the invite William! We owe you one!) For this event, we took a small detour from our normal education script. The consensus was for our team to cover four key areas with Q&A time, all within 60 minutes. So naturally with four topics and coming from a

Leverage can be physical or relational, both require strength, timing, and wisdom. How do you use yours?

Good vs. Evil. Humble vs. Arrogant. This week’s MHU reflects on the traits that move us forward, and the ones that hold us back.

This week’s Huddle Up reminds us to bring our energy, prep like a pro, and show up ready, just like Ben does every Sunday at church.

When you get to be a grey haired guy like me, sometimes you need to take time to pause and reflect. At 56 years old, with a nine year old son and a great wife (couldn’t leave that part out), it is a regular occurrence that I think back to all the twists and turns that got me to this awesome place. In anyone’s life, there are a million microscopic personal influences that change a person’s trajectory. Even if you don’t know it at the time, one little pivot can change it all (o

This year’s top 10 sports tourism trends explore data, AI, mega-events, and how destinations are evolving to meet what’s next.

New to the sports tourism world? This week's Monday Huddle Up offers a quick glossary of key acronyms to help you speak the industry's language.

This week’s Huddle Up challenges destinations to use the data tools they already have to guide smarter, more intentional facility planning.

Sporty The Consultant said: Economic impact insights from Real Madrid & Man City’s 2025 Club World Cup basecamps in Palm Beach. Data, spending, and takeaways.

Most of the destinations we work with would be considered tier two or tier three markets. They are not large metropolitan areas that have pro teams and large stadiums. They are most often college towns in cities with less than 100,000 people. While these destinations may be smaller in stature, it is often the case that we can help them make great strides that positively impact their community. It is much harder to make a noticeable difference in a larger market. When we lead

This week’s Huddle Up honors a life well-lived and asks: Are you fishing for quick wins, or for lasting, meaningful relationships?

This week’s Huddle Up reflects on lessons from a coach-turned-entrepreneur, and how staying curious can lead to lasting impact.

This week’s Huddle Up asks: Are we clinging to rules over small obstacles, like a bus pass, when the right thing is within reach?

This week’s Huddle Up explores why learning how to fall, before learning how to succeed, might be the key to handling future challenges.