top of page

Resource Center
Search


Mentorship
This week I’ve been asked to share some of my career history with the SportsETA Mentoring Community. While I’m humbled to be asked to participate in this program, it’s also a bit intimidating to prepare for a session like this. Trying to anticipate the questions that will be sent my way will be a challenge. Also making sure the discussion is lively and engaging will be critical as well. Luckily, the leaders of this effort have provided me with some preliminary questions to he


Definitive Leadership
This past week, we were invited to speak at the Louisiana Office of Tourism’s annual sales and marketing seminar. William Bloom and his team put on a great event and the attendees were engaged throughout the sessions. (Thanks for the invite William! We owe you one!) For this event, we took a small detour from our normal education script. The consensus was for our team to cover four key areas with Q&A time, all within 60 minutes. So naturally with four topics and coming from a


Leverage
Leverage can be physical or relational, both require strength, timing, and wisdom. How do you use yours?


Spy vs. Spy
Good vs. Evil. Humble vs. Arrogant. This week’s MHU reflects on the traits that move us forward, and the ones that hold us back.


With Gusto
This week’s Huddle Up reminds us to bring our energy, prep like a pro, and show up ready, just like Ben does every Sunday at church.


The People
When you get to be a grey haired guy like me, sometimes you need to take time to pause and reflect. At 56 years old, with a nine year old son and a great wife (couldn’t leave that part out), it is a regular occurrence that I think back to all the twists and turns that got me to this awesome place. In anyone’s life, there are a million microscopic personal influences that change a person’s trajectory. Even if you don’t know it at the time, one little pivot can change it all (o


Sports Tourism Trends for 2026
This year’s top 10 sports tourism trends explore data, AI, mega-events, and how destinations are evolving to meet what’s next.


Alphabet Soup
New to the sports tourism world? This week's Monday Huddle Up offers a quick glossary of key acronyms to help you speak the industry's language.


Thread the Needle - Part 2
This week’s Huddle Up challenges destinations to use the data tools they already have to guide smarter, more intentional facility planning.


Club World Cup Economic Impact Case Study
Sporty The Consultant said:
Economic impact insights from Real Madrid & Man City’s 2025 Club World Cup basecamps in Palm Beach. Data, spending, and takeaways.


Thread the Needle
Most of the destinations we work with would be considered tier two or tier three markets. They are not large metropolitan areas that have pro teams and large stadiums. They are most often college towns in cities with less than 100,000 people. While these destinations may be smaller in stature, it is often the case that we can help them make great strides that positively impact their community. It is much harder to make a noticeable difference in a larger market. When we lead


Fishermen
This week’s Huddle Up honors a life well-lived and asks: Are you fishing for quick wins, or for lasting, meaningful relationships?


Entrepreneurship
This week’s Huddle Up reflects on lessons from a coach-turned-entrepreneur, and how staying curious can lead to lasting impact.


Bus Pass
This week’s Huddle Up asks: Are we clinging to rules over small obstacles, like a bus pass, when the right thing is within reach?


Crash and Burn
This week’s Huddle Up explores why learning how to fall, before learning how to succeed, might be the key to handling future challenges.


One Bite at a Time
Big goals are achieved one step at a time. This week’s Huddle Up shares how small, intentional actions led to lasting change.


23
A tribute to a lifelong friend—and a reminder to cherish those who’ve walked with us. This week’s Huddle Up is for #23.


The benches
This week’s Huddle Up explores how small changes, like a new bench, can spark major cultural shifts and help your team learn to win.


Crystal ball
Reflecting on a venue journey in Fox Cities and the power of “what ifs”, in leadership, community, and personal growth.


Relationship Business
Strong relationships don't happen by accident. This week’s Huddle Up explores intentional, consistent strategies for building trust.
bottom of page