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Disruption
There are two major types of disruptions in the world. One is the one we see nearly every day. That one is where someone breaks the flow of things and bogs down the whole system. The second one is where a person or company sees the flow, and steps in to alter it in a positive way. The first one is negative, the second one can be very positive. These types of disturbances of the general order are what this week’s Monday Huddle Up is about. This past Sunday at Costco we saw thr


Quotable Quotes
A fresh collection of quotable wisdom on leadership, change, faith, and perspective in this week’s Monday Huddle Up.


Iso
Not every challenge is a team play. This week’s Huddle Up explores when to go one-on-one, and why the team still matters.


Grinding
The Masters reminds us success is a marathon. Stay focused, avoid indifference, and keep grinding, one shot at a time.


Succession
Succession planning can’t wait for a crisis. This week’s Huddle Up explores why leaders must prepare for change before it arrives.


Who's on First
Don’t end the game before your chance at bat. This week’s Huddle Up explores how preparation and timing create opportunities to win.


Customer UN-service
A fan experience gone wrong shows why “fans first” isn’t just a slogan. Small moments are opportunities to build lifelong loyalty.


Data: Hoops vs. Volleys
Using ESRI and the Sports Tourism Index™, we show how data drives smarter event strategy and facility decisions.


Strat Plans
Great strategic plans stay simple, measurable, and owned. This week’s Huddle Up shares 4 essentials for plans that actually get used.


All or Nothing
One of our most popular presentations is called “Best (and Worst) Practices in Sports Tourism.” The “worst” part of the program is the one that gets people to raise their antennas. You should see the looks on the audience’s faces when the worst practice slide goes up on the screen. One time an attendee shouted out, “My organization does ALL of those things!” Laughter quickly filled the room. Those that know us, know that we like lists. Heck, our latest book is made up entirel


The Set-up
Winners aren’t made in the final seconds. This week we explore how early preparation and structure shape late-game outcomes.


Mentorship
This week I’ve been asked to share some of my career history with the SportsETA Mentoring Community. While I’m humbled to be asked to participate in this program, it’s also a bit intimidating to prepare for a session like this. Trying to anticipate the questions that will be sent my way will be a challenge. Also making sure the discussion is lively and engaging will be critical as well. Luckily, the leaders of this effort have provided me with some preliminary questions to he


Definitive Leadership
This past week, we were invited to speak at the Louisiana Office of Tourism’s annual sales and marketing seminar. William Bloom and his team put on a great event and the attendees were engaged throughout the sessions. (Thanks for the invite William! We owe you one!) For this event, we took a small detour from our normal education script. The consensus was for our team to cover four key areas with Q&A time, all within 60 minutes. So naturally with four topics and coming from a


Leverage
Leverage can be physical or relational, both require strength, timing, and wisdom. How do you use yours?


Spy vs. Spy
Good vs. Evil. Humble vs. Arrogant. This week’s MHU reflects on the traits that move us forward, and the ones that hold us back.


With Gusto
This week’s Huddle Up reminds us to bring our energy, prep like a pro, and show up ready, just like Ben does every Sunday at church.


The People
When you get to be a grey haired guy like me, sometimes you need to take time to pause and reflect. At 56 years old, with a nine year old son and a great wife (couldn’t leave that part out), it is a regular occurrence that I think back to all the twists and turns that got me to this awesome place. In anyone’s life, there are a million microscopic personal influences that change a person’s trajectory. Even if you don’t know it at the time, one little pivot can change it all (o


Sports Tourism Trends for 2026
This year’s top 10 sports tourism trends explore data, AI, mega-events, and how destinations are evolving to meet what’s next.


Alphabet Soup
New to the sports tourism world? This week's Monday Huddle Up offers a quick glossary of key acronyms to help you speak the industry's language.


Thread the Needle - Part 2
This week’s Huddle Up challenges destinations to use the data tools they already have to guide smarter, more intentional facility planning.
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